BRANDS
Jarbeaux is an independent sales agency specialising in the Norwegian sports and outdoor segment.
Jarbeaux has a business policy of representing only high-quality brands and products that we can whole-heartedly sell to the market. We believe in and have a proven record of stone-on-stone brand building for a sustainable and growth and long-term return on investment. Although our overriding brand building policy is common to all our brands, we tailor the detailed strategy for each brand to achieve maximum leverage, reputation and return over time.
“Jarbeaux is the place where strong brands meet and grow”
OSPREY
BRANDS
Osprey was born in California, 1974 at the seat of a single sewing machine, with a head full of ideas and a desire to design & build innovative backpacks to the highest quality. Today, Osprey products continue that pioneering spirit, being used on the highest mountains to the remotest islands and everywhere in between.
Behind the design
“My personal philosophy is that I enjoy life more if I’m surrounded by things that I built myself. I understand my surroundings and I connect better with my environment. It was a love of building product, making things for myself and my friends that got me into this business.
I started out by building day packs and backpacks for customers in Santa Cruz. I was fresh out of University and I really enjoyed setting my own hours, building gear and listening to stories about how that gear had travelled to some peaks or around the world.”
Mike Pfotenhauer
Founder & Chief Designer
HYDRO FLASK
BRANDS
Founded in 2009 in Bend, Oregon, Hydro Flask is the award-winning leader in high-performance insulated products ranging from beverage and food flasks to the new Unbound Series Soft Coolers. Inspiring an active and joyful life on the go, Hydro Flask innovations showcase TempShield double-wall vacuum insulation to lock in temperature, 18/8 stainless steel ensuring pure taste and durable, ergonomic design for the ultimate trusted sidekick.
AKU
BRANDS
AKU, an Italian company, founded by Galliano Bordin, which has grown from a small workshop into an industry, has more than thirty years’ experience in the design and production of high quality trekking and outdoor footwear.
Every boot are designed for people that live, work and spend time in the outdoors.
HILLEBERG
BRANDS
HILLEBERG
OSPREY
HYDRO FLASK
AKU
FALKE
LEDX
IN 1971, BO HILLEBERG, a professional forester, founded his own company, Hilleberg AB. That same year, while on a ski vacation in the Austrian Tyrol, Bo met Renate Neuner. After a couple of years, the two had fallen in love, married, and she had moved with him to Stockholm, Sweden. Their marriage was the final, necessary ingredient in the mix that has become Hilleberg the Tentmaker.
FALKE
BRANDS
It's the details that distinguish premium products from all others. Since 1895, the Falke family business has stood for fashionable clothing made from high-quality materials, finished with handcrafted perfection and an eye for detail.
The long history of FALKE is characterized by its constant striving for the utmost quality. This is not only about the manufacturing and product quality, however, but all the facets of the FALKE brand.
It is defined by the finest available materials and the very latest production techniques, and each FALKE product must be the best of its kind.
LEDX
BRANDS
LedX's Lights´ story starts in 2009 in Sweden with the chase for the perfect headlamp. The founder and innovator Anders Johansson has always been an orienteer and an outdoor person. He had a vision of using high-quality materials and advanced technology to create a headlamp able to overcome the ones on the market. After a lot of hard work, the prototype was ready. LEDX Lights was born, and not long after the production started, the lamps had a success. Optimal light zone, perfect balance and lightweight products are some of the key words in their production and development of new products.
HISTORY
Jarbeaux was established in 2003 by Kaare Jarbeaux as a sole proprietorship to bring Osprey as a new brand to the Norwegian market. A couple of years later another quality brand was added to the portfolio, namely Hilleberg the tentmaker.
Jarbeaux has through a stone-on-stone brand building strategy developed Osprey and Hilleberg to become two of the strongest and most recognised brands in the Norwegian outdoor market with significant commercial successes.
In 2012 Jarbeaux was converted to a limited company to allow for further growth and capital expansion. Jarbeaux is today a well-recognised and significant player in the Norwegian outdoor industry with a customer list covering a nationwide network of all the most important retailers in the sports and outdoor segment.
Jarbeaux is well known in the market or for being a serious sales agency focusing on long term brand-building and a solution oriented customer relationship.
THE TEAM
Kaare Jarbeaux
Founder, Owner and CEO
Kaare is an outdoors enthusiast enjoying every form of outdoor activity during summer and winter. He is very enthusiastic, positive, hardworking and always with a smile on his face. Kaare has more than 25 years of experience from the sports industry and is a salesman extraordinaire with a proven track record of brand building of high-quality brands within the outdoor industry.
Tora Johanne Bettum
Key account sales manager and office leader
Tora loves great sports equipment as much as she loves the outdoors. You can find her everywhere you can find nature, in the local forest with her dog, ski touring high mountains or biking long distances. Tora is educated as a sport scientist and loves learning new stuff, planning, structure, and hands-on projects. She has working experience both as a sports scientist and several years in retail and wholesale within the sport industry. Her versatile interests and experiences make her a valuable member of the team.
Rune Hjetland
Key account sales manager and back office responsible
Rune holds a rare mix of the enthusiasm of a great salesman and the calmness of a true western-Norwegian. He has almost 20 years of experience from the sports/outdoor industry and lives and breaths service. Rune has a profound interest and knowledge of all our products and has tested almost all of them in practice on one of his many trips in Norway and abroad.
Geir Skari
Owner, business strategist and commercial advisor
Geir is an former member of the Norwegian national team in cross-country skiing. He is currently involved in a number of national and regional skiing associations at management level, and is still a very fast skier. Geir is a household name in the Norwegian sports industry and a successful real-estate investor.
Torbjørn Bekken
Owner, lawyer and contract advisor
Torbjørn is a lawyer by training with experience from both private practice and in-house legal position in Asia and in Europe, and has been indirectly and directly been involved with Jarbeaux Sport for 15 years. Torbjørn has a significant interest in our products, both from a commercial and a practical user perspective, and is a keen hunter, skier and outdoor enthusiast who enjoys every opportunity to walk/ski far with a heavy load.
William Jarbeux
IT and tech responsible
William is the youngest but smartest member of the Jarbeaux team. He is a computing engineer educated at the Norwegian Science University in Trondheim. William is also an entrepreneur on his own account and has built a successful international business within industrial design. William is a reliable and friendly guy with an eye for detail who is always willing to take on a challenge.
Erik Storli
COO, Key account sales manager and B2B specialist
Erik grew up in one of Norway’s most famous cribs for free skiers (Oppdal) and is an avid free skier. He also enjoys all sorts of activities in steep terrain. Erik is educated as a sports physiologist and has worked 7 years in sports education in addition to several years in the sports retail industry. Erik is a doer at heart and is never afraid of rolling up his sleeves for some extra work.